& Tobago

Very usefull links





Business Partners





FxHQ Forex News

The Global Barrel

Tiempo Cultural

Gustavo Coronel

Iran Watch.org

Le Blog des
Energies Nouvelles

News Links




Dow Jones

Oil price



Views and News




Inside, confidential and off the record






Molly DeCoudreaux / Dandelion Cafe, San Francisco.

1 big thing: The no-name chocolate maestros


Wine experts get loads of respect, with their oenologists, viticulturists, masters of wine, not to mention white-gloved sommeliers. Ever since Starbucks elevated the cup of coffee, "Q graders," the mandarins of the Arabica bean, have achieved similar gravitas. Craft beer has its cicerones.

Now, a still-tiny phalanx of fancy chocolate companies, most based in the U.S., think they are on the brink of the same sort of coming of age.

Their product has not yet reached the zenith of niche dining a fancy appellation to single out its best experts. But exotically sourced chocolate may be the new thing in haut cool.

  • A decade ago, there were just a dozen or so small U.S. companies buying and processing cocoa beans for ultra-premium craft chocolates, said Emily Stone, founder of Uncommon Cacao, who talked to Axios from Belize.
  • Today, the number is about 190, according to the Fine Cacao and Chocolate Institute , and 480 around the world.
  • "We're at the beginning of a chocolate revolution," said Megan Giller, author of " Bean to Bar Chocolate ." "We now have access to some of the best chocolate that has ever existed, with brands like Dandelion, Patric and Fruition blowing my mind consistently."

The big picture: Americans spent about $22 billion on chocolate last year, almost a 1% increase over 2017, according to the National Confectioners Association. But sales of premium chocolate, approximately 6% of the market, grew by more than 19%.

  • By comparison, specialty coffees account for some 59% of all of the coffee consumed in the U.S., according to the Specialty Coffee Association.
  • And craft beers are about 23% of U.S. retail beer sales, says the Brewers Association.
  • "We are about 20 years behind everyone else," said Ed Seguine, an authority on flavor in cocoa beans.

But craft chocolate is growing.

  • What craft chocolate is: Premium and fine craft chocolates are made in small batches at small companies with much higher cacao content than the 10%30% contained in most mass-market brands. The beans come from around the world but mostly Madagascar and South America.
  • An example: Dandelion Chocolate runs a factory and cafe in San Francisco's Mission District, where it serves handmade baked goods using 70% cacao content (see photo above). It is frequently packed with customers.
  • As of now, the typical customers for craft chocolate are older millennials with above-average incomes who are concerned about social and environmental issues, said Bill Guyton, executive director of the Fine Chocolate Industry Association.

The growth in sales does not necessarily mean that chocolate is the next Starbucks. But consumers are demanding less-sugary and darker chocolate, says Kristy Leissle, author of " Cocoa " and a professor at the University of Washington. "For me, the question is how far will this trend go? Will consumers keep on this quest for healthy living through chocolate, and will the big manufacturers and processors continue to innovate to meet this demand?"

Chocolate has a resonance that is missing from the others.

  • "Chocolate is not about food intake," Seguine said. "It's about passion, romance, ecstasy even. It's about memories and shared relationships. Chocolate is not something we need as part of our diet. But it is something our soul needs."

Steve LeVine / Axios / Jun 10, 2019


ISSUES.... 06 / 10 / 2019 - Send Us Your Issues

Inside, confidential and off the record

Is an independent journalist effort from Petroleumworld, on Inside, Confidential and Off The Record Information, the views are not necessarily those of Petroleumworld

Follow us in : twitter / Facebook

Send this story to a friend Copyright© 1999-2019. Petroleumworld or respective author or news agency. All rights reserved.

We welcome the use of Petroleumworld™ stories by anyone provided it mentions Petroleumworld.com as the source. Other stories you have to get authorization by its authors.Internet web links to http://www.petroleumworld.com are appreciated.

Petroleumworld welcomes your feedback and comments, share your thoughts on this article, your feedback is important to us!


We invite all our readers to share with us
their views and comments about this article.

Write to editor@petroleumworld.com

By using this link, you agree to allow PW
to publish your comments on our letters page.



Hit your target - Advertise with us

Any question or suggestions,
please write to: editor@petroleumworld.com

Best Viewed with IE 5.01+ Windows NT 4.0, '95,
'98,ME,XP, Vista, Windows 7,8,10 +/ 800x600 pixels




Contact: editor@petroleumworld.com/Telephone:(58 414) 276 3041

Elio Ohep.

Director & Producer: Elio Ohep

Contact: editor@petroleumworld.com

Advertising:Malena Vasquez:58 412 952 5301
Technorati Profile
PW in Top 100 Energy Sites

CopyRight ©1999- 2019, Petroleumworld ™  / Elio Ohep- All rights reserved



Legal Information This site is a public free site and it contains copyrighted material the use of which has not always been specifically authorized by the copyright owner.We are making such material available in our efforts to advance understanding of business, environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have chosen to view the included information for research, information, and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from Petroleumworld or the copyright owner of the material.Internet Web links to http://www.petroleumworld.com are apreciated.



Petroleumworld no se hace responsable por los juicios de valor emitidos por esta publicacion, por sus colaboradores y columnistas de opinión y análisis. Aceptamos colaboraciones previa evaluación por nuestro equipo editorial, estamos abiertos a todo tipo o corriente de opiniones, siempre y cuando a nuestro juicio esten dentro de valores éticos y morales razonables. Petroleumworld alienta a las personas a reproducir, reimprimir, y divulgar a través de los medios audiovisuales e Internet, los comentarios editoriales y de opinión de Petroleumworld, siempre y cuando esa reproducción identifique a la fuente original, http://www.petroleumworld.com y se haga dentro de el uso normal (fair use) de la doctrina de la sección 107 de la Ley de derechos de autor de los Estados Unidos de Norteamérica (US Copyright) Internet Web links hacia http://www.petroleumworld.com son apreciadas.